Case Study; Miane Maternity, South Africa

Mama Tea is for sale in South Africa, the lovely Miane Maternity in Pretoria East has been stocking Mama Tea for a couple of years.

Luzelle Tromp created Miane Maternity in 2010 after struggling to find affordable maternity wear that made her feel “pretty and blooming” during her nine months of pregnancy. Her aim was to create and design maternity wear that was affordable and multifunctional (it can be worn during as well as after pregnancy) and stock a lovely selection of accessories that every mum to be can wear and feel stylish. Luzelle’s shop stocks brands such as Yummy Mummy Tummy underwear, Gorgeous Mom and Wonder Wedge (a pregnancy pillow).

Miane Maternity

All the comments on the website compliment Luzelle and her team on the friendly customer service, from the outset Luzelle wanted to create an environment where customer service was at the heart of everything and to “serve our moms in such a way that they feel special”. Mama Tea wholeheartedly agrees with this and is proud that Luzelle and Miane Maternity is our first stockist in Africa.

Miane Maternity can be found in the Grove Mall on the corners of Lynnwood and Simon Vermooten Roads, Equestria, Pretoria East or online at They also have a Facebook page and on Twitter.


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